In the upcoming month of May, there is a pivotal event that businesses and entrepreneurs in the food and beverage industry cannot afford to miss. That event is "THAIFEX – ANUGA ASIA 2024," organized by the Department of International Trade Promotion, Ministry of Commerce of Thailand, and the Thai Chamber of Commerce, in collaboration with Koelnmesse from Germany. It stands as the largest and most comprehensive food and beverage trade show in Asia. Held under the concept of Beyond Food Experience, it aims to connect industry players, facilitate business negotiations with global leaders, explore opportunities, and foster new experiences toward greater success.

Now & Beyond: THAIFEX – ANUGA ASIA 2024 serves as a platform to showcase innovations and new food and beverage products that respond to current and future lifestyle trends. This includes offerings from leading companies to startups, focusing on health-conscious trends, sustainable food production, plant-based proteins, and various new food formats.